Volvo C30 Named IIHS “Top Safety Pick “

On July, 21, 2009, IIHS (Insurance Institute for Highway Safety) named the 2009 Volvo C30 as a Top Safety Pick in the 2 door car category.  The 2009 Volvo C30 equipped electronic stability control earned the highest rating in the Institutes Front, Side, and Rear Crash Protection evaluation tests.   The Volvo C30 joins the Volvo S80, C70, and XC90 as one of 2009 IIHS Top Safety Picks.  

 For more details on IIHS C30 evaluations, click here to read the full article from IIHS.

Volvo MotorSport Collection

Any automaker – besides Little Tikes or Hotwheels – that tries to market to kids may find itself wasting precious advertising dollars. But as far as family cars go, Volvo seems to have made a name for itself making the safest vehicles in which parents – you know, the ones actually paying for and driving the car – can shuttle their kids around from school to karate class. Just ask any of the mothers sitting sideline at soccer practice and they’ll tell you as much. That may go some way towards explaining why the Swedish automaker has taken such care in releasing the latest addition to its merchandise line.

While Volvo is hardly the first automaker to merchandise its brand image or even the first to create children’s clothing, it’s the first we’ve seen to launch one single kids t-shirt by itself. The Volvo Manager T-shirt for children bears the colors – namely green, to go with the earth-friendly DRIVe program – of the company’s Swedish Touring Car Championship team on a tee made especially for the little guy, letting him (or her) in on the action while letting everyone know who’s the boss: it’s written there right on the back, printed on, like the rest of the badges, instead of embroidered to optimize the kid’s comfort. Of course, Volvo Motorsport has a full line of gear for mom and dad as well, available on the company’s website, but this piece itself is so simple that it’s just, well… child’s play. Details in the press release after the jump and images in the gallery below.

Source: You Know, For The Kids: Volvo Motorsport launches children’s racing gear article orginally appeared on Autoblog by Noah Jospeh  on 7/9/09.

Watch the video below as Derek Crabb, Director of Motor Sport, with Volvo Car Corporation talks about the 2009 Swedish Touring Car Championship Season (STCC).  You will also see historical footage of Volvo’s first Motor Sport race in 1928.