Honda took top honors in R. L. Polk & Co.’s 14th Annual Automotive Loyalty Awards, presented at the 2010 Automotive News World Congress in Detroit.
Honda was a big winner, taking top honors in the Overall Loyalty to Make category and winning the newly introduced African American and Hispanic Loyalty to Make Awards, which recognize customer loyalty among these ethnic groups.
“Maintaining a solid loyal customer base is not easy, but it is essential to survive in today’s competitive environment,” said Stephen Polk, chairman, president and CEO of R. L. Polk & Co. “Tonight’s winners are all excellent examples of what customer retention can do for your brand and your bottom line.”
